Who Actually Goes to the Alps: The Source-Market Map
Austria’s winter comes from three markets. Switzerland’s record 2025 was driven by American and British guests. The source-market data behind two very different Alps.
Welcome to the Alpine Travel Data Room of Stay in Alps. This is where we publish the figures behind an alpine trip: how many nights the Alps actually sell, when they sell them, who fills the beds, how big the ski areas really are, and how much shorter the snow season has become. Every dossier is built on published statistics — national statistics offices, peer-reviewed climate research, industry reports — and every number carries its source and its date.
How many overnight stays does an Austrian winter generate? Is summer already bigger than winter in the Swiss Alps? Which linked ski area has the most beginner terrain rather than simply the most kilometres? How many days of snow cover has an alpine valley lost since 1970? Those are the questions this section answers, in charts you can read in ten seconds.
Reuse is free. Journalists, students, researchers and fellow travel writers are welcome to republish our charts and figures, provided they credit Stay in Alps with a link back to the dossier they came from. If a number here is out of date or wrong, tell us and we will correct it.
Most travel content about the Alps is written from memory. Ours is written from data. We built this section because the questions travellers ask before booking — when is the season busiest, where is the snow most reliable, which valley suits a first-timer — all have measurable answers that almost nobody publishes in a readable form.
Concretely, you will find here: the anatomy of the Austrian winter season and its 74.23 million overnight stays; the moment Swiss summer tourism overtook Swiss winter tourism; the source markets that actually fill alpine hotels, from Germany to the United States; the ten largest linked ski areas ranked by piste length and split by difficulty; the record 399 million skier visits recorded worldwide in 2024/25; and half a century of Swiss snow records showing a season that starts later and ends much earlier.
Each dossier follows the same rule: one question, one dataset, one chart, one clearly stated source. Where a figure is an estimate or a reconstruction from published trends, we say so on the chart itself rather than hiding it in a footnote. You are free to reuse any of it with a link. If you want the underlying figures for a study or an article, our methodology page explains how we work and how to reach us, and the media kit covers press and partnership enquiries.
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