Why we ranked the Alps' best Instagram storytellers
The Alps may be the most photographed mountain range on earth, yet a handful of creators consistently rise above the noise: photographers who wait hours for the right light on the Matterhorn, freeriders filming lines you can barely believe, couples mapping hut-to-hut trails, and hotels whose feeds have become destinations in their own right. This TOP 50 gathers the Instagram accounts that shape how the world sees the Alps — from the Mont Blanc massif to the Dolomites, from Zermatt to the Tyrol.
Our editorial team built this selection by reviewing hundreds of active accounts, cross-checking each one against press features, personal websites and industry rankings, and keeping only creators whose work is genuinely rooted in the Alpine arc. We favoured consistency, craft and a real connection to the mountains over raw follower counts — which is why you will find intimate hut feeds next to million-follower photographers. Handles are given in plain text, since usernames occasionally change.
Landscape, drone & mountain photography
1. Hannes Becker — Instagram: @hannes_becker — One of Europe's most-followed landscape photographers, with a signature moody style that has turned Swiss valleys like Lauterbrunnen into global icons. His portfolio lives at hannesbecker.com.
2. Kilian Schönberger — Instagram: @kilianschoenberger — A German photographer and trained geographer whose fog-wrapped forests and painterly mountain scenes look like Romantic-era canvases. He runs landscape workshops via kilianschoenberger.de.
3. Fabio Zingg — Instagram: @_fabiozingg — A young photographer from eastern Switzerland who built a six-figure following on tent-on-a-ridge alpine imagery and now shoots commercially across the Alps. He is also a member of The Alpinists collective.
4. Johan Lolos — Instagram: @lebackpacker — The Belgian photographer behind the celebrated Peaks of Europe project, a five-month, 40,000 km road trip through Europe's mountain ranges that became a photo book. See his work at johanlolos.com.
5. Jannik Obenhoff — Instagram: @jannikobenhoff — Munich-based photographer and filmmaker who started posting Bavarian and Alpine landscapes as a teenager and became one of Germany's most-followed outdoor creators, mixing drone aerials with intimate valley scenes. Portfolio at jannikobenhoff.com.
6. Max Muench — Instagram: @muenchmax — A founding figure of the German Roamers crew, known for cinematic wide-angle mountain shots and large-scale brand campaigns across the Alps and beyond.
7. Senai Senna — Instagram: @sennarelax — A Switzerland-based travel storyteller with a million-strong audience, famous for dreamlike compositions of Swiss lakes, passes and peaks.
8. Roman Königshofer — Instagram: @rawmeyn — Innsbruck-based adventure photographer and filmmaker whose feed jumps from Tyrolean summits to bike and snow expeditions worldwide.
9. Jacek Wejster — Instagram: @yacmen — A Zermatt-based adventure photographer, skier and alpinist who shoots for local chalets and hotels, with the Matterhorn as a recurring lead character.
10. Tom Klocker — Instagram: @tomklockerphoto — Austrian outdoor photographer who pairs dramatic light with Tyrolean ridgelines, regularly cited among the best mountain accounts to follow.
11. Zeppaio (Sebastian) — Instagram: @zeppaio — Austria-based landscape photographer whose clean, atmospheric alpine frames have earned him a place on multiple 'best of Instagram' lists.
12. Bruno Pisani — Instagram: @brunopisani.photos — An Italian photographer who has become a reference for the Italian Alps and the Dolomites, from Alpe di Siusi sunrises to jagged Pale ridges.
13. Miguel Fabbris — Instagram: @finallymigg — Dolomites-based photographer capturing the pale towers of his home mountains in every season, from larch-gold autumns to winter blues.
14. The Alpinists — Instagram: @thealpinists — A Swiss collective of outdoor photographers behind the Lost in the Alps book series, with proceeds supporting WWF climate work. Their project lives at thealpinistsproject.ch.
15. Twin the World — Instagram: @twintheworld — Cousins Roman and Valentin, members of The Alpinists, whose synchronized twin shots in places like Lauterbrunnen and Walensee turned them into one of Switzerland's most recognizable duos.
16. Silvan Schlegel — Instagram: @silvan.schlegel — Zurich-based Alpinists member documenting lesser-known Swiss routes around the Alpstein, Heidiland and the St. Galler Rheintal.
17. Joni Hedinger — Instagram: @jonihedinger — Swiss photographer and filmmaker from Rapperswil whose alpine work has crossed into gallery exhibitions in Zurich and beyond.
Ski, freeride & mountain athletes
18. Candide Thovex — Instagram: @candidethovex — The La Clusaz freeski legend whose one-take runs are among the most-watched ski videos ever made; every post is an event for the skiing world.
19. Kilian Jornet — Instagram: @kilianjornet — The greatest mountain endurance athlete of his generation shares ski mountaineering, trail records and quiet reflections on the high mountains with over a million followers.
20. Jon Olsson — Instagram: @jonolsson1 — Former freestyle skier turned entrepreneur and creator, blending cinematic ski edits with an unapologetically glossy alpine lifestyle.
21. Markus Eder — Instagram: @markus1eder — The South Tyrolean freeskier behind The Ultimate Run, widely described as the most spectacular freeride segment ever filmed, much of it shot in his home Alps.
22. Jérémie Heitz — Instagram: @jeremieheitz — The Swiss speed-freerider of La Liste fame, who skied a series of 4,000-metre Alpine faces at race pace. His projects are documented at jeremieheitz.com.
23. Anna Gasser — Instagram: @annagassersnow — Austria's Olympic big air champion, mixing world-class snowboarding with behind-the-scenes life in the Carinthian and Tyrolean mountains.
24. Marcel Hirscher — Instagram: @_marcel.hirscher_official — The record-setting Austrian slalom great now documents his life after racing, from ski development to days in the Salzburg mountains.
25. Lena Stoffel — Instagram: @lena_stoffel — Innsbruck-based freeskier and creative who weaves skiing, surfing and thoughtfully produced short films into one of the most aesthetic feeds in snow sports.
26. Nina Gigele — Instagram: @ninagigele — Tyrolean ski guide and entrepreneur sharing steep-skiing days, guiding culture and an honest look at mountain life. More at ninagigele.com.
27. Hannah Bryans — Instagram: @hannahbbryans — Zermatt ski instructor and BASI trainer posting year-round climbing and skiing from the Matterhorn's backyard, plus the training camps she hosts.
28. Bergschaft — Instagram: @bergschaft — An association of Swiss mountain guides sharing real course and tour footage — glacier travel, ski touring, climbing — straight from the field.
29. Hermann Berie — Instagram: @mountainguide_berie — UIAGM-licensed Swiss guide whose team documents treks, ski tours and glacier navigation across the Alps and on expeditions worldwide.
Travel couples & families
30. Marion Payr — Instagram: @marionpayr — One of Austria's pioneering travel Instagrammers, whose refined hotel and mountain storytelling extends to her long-running blog thetravelblog.at.
31. Kathi & Romeo — Instagram: @sommertageblog — A Viennese couple running one of Austria's most professional travel blogs, with deep expertise on Austrian lakes, passes and alpine escapes.
32. Sabrina & Kati (Moon Honey Travel) — Instagram: @moonhoneytravelers — The hiking specialists of the Eastern Alps, known for meticulous hut-to-hut itineraries in Austria and the Dolomites, all documented on moonhoneytravel.com.
33. Valeria (LittleCITY) — Instagram: @valeriaslittlecity — With her husband Adi, Valeria runs one of Switzerland's leading travel blogs, pairing alpine excursion tips with food and hotel finds at littlecity.ch.
34. Carmen Huter — Instagram: @carmenhuter — Austrian travel photographer based near Salzburg and Mondsee, whose soft, alpine-lake aesthetic made her a fixture of the travel Instagram world.
35. Anna (Tyrol Travel) — Instagram: @tyroltravel — A Tyrol local sharing practical, beautiful guides to Austrian peaks, suspension bridges and mountain huts.
36. Swiss Family Fun — Instagram: @swissfamilyfun — A Zurich family of four mapping kid-friendly hikes and mountain outings with unusually detailed, honest advice; their full trail library is at swissfamilyfun.com.
37. Nathalie Sarah — Instagram: @nathaliesarah_ — A storyteller from Thun documenting outdoor life around the Bernese Oberland, from the Schilthorn Thrill Walk to high-mountain dinners above Zermatt.
38. Swissaround — Instagram: @swissaround — One of the largest Switzerland travel feeds on Instagram, surfacing turquoise lakes, hidden gorges and mountain hotels for a multi-million audience.
Hotels & hospitality feeds
39. Hotel Villa Honegg — Instagram: @villahonegg — The 23-room hotel above Lake Lucerne whose cloud-skimming infinity pool became so famous on Instagram that the property famously stopped needing paid advertising.
40. The Chedi Andermatt — Instagram: @thechediandermatt — Swiss alpine charm meets Asian minimalism in one of the most art-directed hotel feeds in the Alps, complete with its landmark 35-metre pool. Official site: thechediandermatt.com.
41. Badrutt's Palace Hotel — Instagram: @badruttspalace — The legendary St. Moritz palace, welcoming guests since 1896, shares fairytale towers, frozen-lake winters and Engadine glamour.
42. FORESTIS — Instagram: @forestis.dolomites — A sustainable hideaway above Brixen whose spare, forest-and-peaks visual language has earned it one of hospitality's most-followed feeds. Details at forestis.it.
43. Berggasthaus Aescher — Instagram: @aescher_official — The cliffside guesthouse in the Alpstein, in operation since 1860, whose improbable perch under the Ebenalp made it one of the most recognizable buildings in the Alps.
44. Marmelis Mountain Hideaways — Instagram: @marmelis_mountainhideaways — Marika, based in Tirol, curates chalets, alpine hotels and hidden mountain stays — an essential scouting feed for anyone planning an Alps trip.
Food, lifestyle & community feeds
45. Andreas Caminada — Instagram: @andreas_caminada_schauenstein — Switzerland's three-Michelin-star chef cooks from a castle at Schloss Schauenstein in Graubünden, and his feed doubles as a love letter to alpine produce.
46. Sven Wassmer — Instagram: @svenwassmer — The three-star chef of Memories at Grand Resort Bad Ragaz, whose 'modern alpine cuisine' turns mountain herbs, alpine dairy and Swiss terroir into fine dining.
47. Norbert Niederkofler — Instagram: @nniederkofler — The South Tyrolean 'ethical chef' behind the Cook the Mountain philosophy, championing radically local Dolomites cooking and sustainable hospitality.
48. Chamonix-Mont-Blanc — Instagram: @chamonixmontblanc — The official feed of the world's mountaineering capital, mixing Aiguille du Midi drama with everyday valley life beneath Mont Blanc.
49. Dolomiti Expert — Instagram: @dolomiti.expert — A thriving community feed dedicated to discovering the Dolomites, resharing the best creator imagery from Lago di Braies to the Tre Cime.
50. Dolomite Mountains — Instagram: @dolomitemountains — An active-travel specialist feed showcasing guided hiking, skiing and cycling deep in the Dolomites, with strong storytelling around local culture.
How this TOP 50 is built
This ranking is a living editorial selection — no creator, hotel or brand can buy a spot. To be included, an account must be active, focused on the Alpine regions (France, Switzerland, Italy, Austria, Germany, Slovenia), and demonstrate consistent original storytelling; we verify every profile against public sources such as press coverage, personal websites and industry rankings before listing it. We revisit the list regularly to add rising creators and retire inactive accounts.
- Criteria: Alpine focus, activity, originality and craft, credibility of the person or property behind the feed.
- Updates: the selection is reviewed on a rolling basis, with entries added, reordered or removed as feeds evolve.
- Suggest an addition: know an Alpine creator who belongs here? Reach out through our contact details on the about page with the handle and a few lines on why.
You're featured? You're welcome to mention it and link to this page.
FAQ
How were the 50 creators selected?
Every account was found and verified through public sources — press features, rankings and the creators' own websites — then assessed on alpine focus, consistency and storytelling quality. Follower count alone was never a qualifying criterion.
Why are the Instagram handles not clickable?
Handles occasionally change, and dead links help no one. We publish handles in plain text so you can search them directly on Instagram, and we only link to personal websites we have confirmed.
Can hotels and tourism boards appear in this ranking?
Yes — a handful of hotels, huts and destination feeds are included because their accounts are genuine creative forces in Alpine storytelling, not mere advertising channels. They meet the same activity and quality bar as individual creators.
If this list has you dreaming of the mountains, keep exploring: browse our other TOP 50 selections, plan your next stop with our city guides to the Alps' most beautiful towns, or learn more about the team behind Stay in Alps.
